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Japan's Cultural Code Words 233 Key Terms That Explain the Attitudes and Behavior of the Japanese
by Boye De Mente
233 definitive cultural insights into the values, expectations and goals of the Japanese -- based on key words that are "pregnant" with cultural nuances.
(PRWEB) March 14, 2005 --Key Terms Are Windows To the Japanese Mindset. During his first years in Japan as a trade journalist, beginning in the early 1950s, Boy�Lafayette De Mente discovered that the traditional Japanese mindset and everything that could be called Japanese behavior was bound up in key words that incorporated every facet of the Japanese way of thinking and doing things.
De Mente subsequently made a very successful career out of identifying the most important of these key terms and explaining their cultural nuances and uses in a series of books that began with "Japanese Etiquette & Ethics in Business," published in 1959 and still in print as the mother of all business books on Japan.
In that pioneer book De Mente introduced such terms as wa (wah) or harmony, amae (ah-my), indulgent love, shinyo (sheen-yoh), absolute trust and nemawashi (nay-may-wah-she), behind-the-scenes discussions and explained their role in Japanese management.
In "Japans Cultural Code Words" De Mente has taken this approach to Japanese culture all the way, with a total of 233 key words that reveal the innermost values, expectations and goals of the Japanese.
Noted bicultural bilingual Japan author Alex Kerr ("Dogs and Demons" and other titles) says: Boy�Lafayette De Mente is a legend among writers on Japan. Other writers have directed their wisdom toward those who want to know something about Japan. De Mentes contribution has been to help those who want to do something in Japan! Just two of the key words in the book: age tsurau (ah-gay tsue-rah-uu), finding endless fault, and akirame ga warui (ah-kee-rah-may gah wah-rooey), we dont know how to quit!
Again quoting Alex Kerr: The book offers keen insights into the Japanese character and more practical advice on dealing with the Japanese than dozens of other business books on Japan combined and it reads like a bestseller!
De Mente has done similar cultural code word books on China, Korea and Mexico. "Japans Cultural Code Words" (published by Tuttle) and his other titles are available from online book dealers and book stores.